Copywriting! Is it as difficult as people say? Is it only for creative people? Or is it only for those with a flair for writing? The answers are, NO.

All it takes is understanding the fundamentals of how to capture a reader's attention, what excites them and what compels them to buy what you're selling.

CREATE | Compelling Reader Excitement & Action Through Emotions is a 1-day, hands-on, virtual copywriting course that shares with you how to craft compelling copy that attracts only the audience you want.

The course will run on 14 Jan 2023, 9am - 5pm on Zoom at RM101.10 per person.

You will benefit from my experience in journalism, marketing and public relations as well as my understanding of information and persuasion. I will cover the following topics:

A. Analyse Your Audience

• The Ideal Customer: How to attract only the ones who will buy from you

• The Targeted Emotions: How to leverage what the customer feels

• The Word Pictures: How to create sensory imagery in the mind of the customer

B. Build Your Message

• The Persuasive Sequence: How to write the way the brain likes to read

• The Telling & Selling Strategy: How to weave features and benefits to create excitement

C. Craft Your Story

• The Advert: How to apply CREATE in advertising

• The Article: How to apply CREATE in thought leadership

• The Experience: How to apply CREATE in building websites

D. Develop Your Masterpiece

• Final Assessment: Write a Compelling Copy

BONUS: 30 Days FREE WhatsApp Group Coaching

After attending it, not only your advertising, but even how you write your social media postings can change to become more attractive and magnetic to your targeted audience. Write thought leadership articles that demonstrate your value to your current and future clients.